by Elle | May 26, 2016 | Design, Featured
If your setting up a website for the first time you will want to know a little about website hosting. If you have a larger website such as a bigger e-commerce site or high volume information site then you might need dedicated hosting. Shared hosting is the most common...
by Elle | May 12, 2016 | Strategy
What is market research? Doing market and competitor research is a vital part of your marketing strategy and this article is to help explain why. The process of market research involves identifying questions about your intended industry and/or potential customer base...
by Elle | May 10, 2016 | Design, Featured
Which is best? It depends. Each website solution has it’s purpose and their pros and cons. Since you don’t want any unwanted surprises about the platform you choose, I’ve done a little research to share with you. Here are a few things to know about the differences...
by Elle | May 5, 2016 | Tools
Having reliable email hosting service is essential for your business and even if you are a freelancer, if you want to look like a true professional you will want an email with your own domain. I didn’t want to choose an email hosting service without doing my research....
by Elle | May 3, 2016 | Business Books, Featured
Weather you are launching a product or if you are looking to become an author or a blogger but don’t have much digital marketing knowledge yet, then I highly recommend Michael Hyatt’s book, Platform: Get Noticed in a Noisy World [Audio]. As said on the cover, this...
by Elle | May 2, 2016 | Featured, Strategy
Does your business have a strategic plan for marketing? It’s surprising but many small businesses don’t. Many times I will be asked for services that are simply tactics that would be planned for within a marketing strategy, such as using Google Ads or sending email...
by Elle | Apr 28, 2016 | Design
Once you have a business name, one of the next steps in branding is logo design. A professional business should look professional. This means you don’t want to design the logo yourself (unless you are a graphic designer) and you don’t want to use clip art since clip...
by Elle | Apr 26, 2016 | Business Books, Featured
Do you have an idea that you want to turn into action? It can be hard to know where to begin and it can be easy to get so bogged down in the vast amount of information available today to know where to for advice. If you are looking to start a business or launch a...
by Elle | Apr 5, 2016 | Branding
It’s not easy these days to find a domain name that fits your business. This is part 2 of finding a name for your business and I debated if it should be part one because having a website is necessary for any business. Here are some tips we can offer: Don’t use...
by Elle | Apr 2, 2016 | Branding
Sometimes naming your business can be the biggest hang up to getting started. You have an amazing concept but you can’t set up shop until you have a name. So, how do you choose a name? Here are some general guidelines: Start by brainstorming and writing out all the...
