Avenue Real Estate Marketing Plan


Project Description

Avenue Real Estate was in need of marketing and re-branding as it had just changed ownership to a Nashville only base.  We put together a full service marketing plan.  The plan included re-branding of Avenue name to be residential real estate for Nashville, TN instead of mostly property management for both Nashville, TN and Atlanta by developing a clear direction for the firm and addressing wording across social platforms to create consistency.
The plan also included:
– Competitor research
– Website recommendations
– Email marketing recommendations
– A social media strategy with a social schedule and
– Advertising recommendations
– Recommended offline marketing tactics

In addition to the marketing plan, we also cleaned up social accounts from previous brand owners in Atlanta and setup social accounts for Avenue on Instagram and Pinterest to give the firm a start in those networks.



Project Details

Avenue Real Estate
December, 2015
Strategic Planning


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