A marketing strategy or marketing plan will be a guide for how to reach your goals. How can you reach goals when you don’t have them or have a plan on how to get there? We include in the marketing strategy a evaluation of the current marketplace, competition and lay out a road map for promotions and marketing for the year. This roadmap is meant to be a “working” document where direction can be adjusted accordingly to assure you reach your goals. Once you have your strategic marketing plan done, the next year you only need to analyze, evaluate and adjust course accordingly to reach new goals and new heights.
How well do you know your industries market? Where do you stand in the midst of your competition? Solutions begin with business insight. A competitor analysis can answer these questions and give you the edge you need to know how to not just compete, but get ahead of the competition. We will research your competitors marketing web presence and strategy to provide you with insights that will give you the advantage. We believe competitor analysis is so beneficial that we include it in your marketing plan, however this service can also be done as a stand-alone audit.
Social Media Marketing
Social media provides an opportunity to connect your brand with your target audience in a way that simply wasn’t possible before. If you want a way to keep your brand top of mind and get it noticed, social media is where it’s at.
With us, it’s all about attracting your audience by providing value and creative content to your target market. When we take on a social media account we create an editorial calendar to work off of so that content is consistent and engaging, yet we still allow room to work in those big new moments, offers and promotions. We implement tactics to help your brand grow its’ presence. And the results are measurable so we provide you with a report of progress every month.
Content Marketing & Copywriting
We’ve all heard the phrase by now that “content is king” but it’s still a vital part of attracting your desired audience and making your presence known on the web today. Whether you are looking for blogging, copywriting or social media content; we’ve got you covered. In addition to writing stellar content, we can also utilize the proper use of SEO (Search Engine Marketing) to help you get ranked in Google and the ins and outs of WordPress or other content management systems to make the process run smoothly.
PPC & Digital Advertising
The fabulous thing about online advertising is that everything is trackable and measurable. Targeting a very specific audience is
Search Engine Advertising
Unlike other types of advertising that suggests a product or service to those passing by, search engine ads help connect you with potential customers who are already looking for what you have to offer. The other great aspect of paid search advertising is that it can be set so that you only pay when someone clicks on the ads.
I have been managing Google AdWords and Bing ads since 2008. I first developed this skill set when I was working with an ecommerce store and because the site was not coming up well in the search engines, it resulted in a major increase in exposure. Because this site had no exposure before and because it was in a niche market without a high level of advertising competition, I was able to increase sales by 6 times in 5 months through Google and Bing ads.
While Google is the dominant search engine, Bing and Yahoo should not be ignored. The advantage of using Bing ads is that they typically have a lower cost per click than Google AdWords so in some cases this can bring more value for your budget.
Social Media Ads
Pay per click advertising with social media sites will allow even small businesses to target their desired markets. In addition to promoting your business, it will grow your followers to help with organic social media at the same time. With most social media advertising the audience can be targeted demographically by age, location, gender, interests and more. In fact, once Facebook became an IPO; it changed its news feed algorithm to encourage “pages” to do advertising. PPC ads can be the best way to grow your social media reach. Some types of ads will perform better than others and certain tactics are more beneficial than others. By letting someone who is current in online advertising run the project, you will get the most value out of the ads.
For well-rounded marketing, having multiple advertising channels is the way to go. Banner ads can provide that extra reach to target audiences that you are looking for. Buying online banner ads requires research of which sites to advertise and knowing the appropriate terminology to communicate and negotiate the best rates. Even with a small budget, banner ads can be run with the Google or Bing display networks. I will find the best sites for targeting your desired audience and find the best deals out of those options for you. Your advertising will have tracking added to it so that the site analytics will show the measurable results.
Your business is unique and you’re looking for someone who understand that. Sometimes what you need is to take a different and specific approach. We’re here to work with you to develop a method that fits your specific market and client or customer to produce results.
Let’s Get Started!
We want you to see you shine. Why wouldn’t we? So, for that reason our process usually starts with strategic planning. If we dive into executing the marketing for your business without any research or evaluation of your needs, without a plan for channels to cross-promote & collaborate, and without strategy then your marketing simply won’t give you the results you want. We love to see you results that make you shine & we know you do too.
Want to get started? Contact us today!
shinewebmedia at gmail