Do you have an idea that you want to turn into action? It can be hard to know where to begin and it can be easy to get so bogged down in the vast amount of information available today to know where to for advice. If you are looking to start a business or launch a product, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki is an excellent resource. In the book, Guy covers topics that are vital to starting and launching a business or product. From positioning, business planning, and bootstrapping to raising capital and from positioning to branding and creating buss to bussing the competition or managing a board; this is a guide that every entrepreneur can use. In fact, I referred back to this book when working on a branding project last month.
And, if you don’t know who Guy Kawasaki is, he offers two decades of business strategy including his years at Apple and has tested his ideas with dozens of startups as founder & CEO of venture capital firm for technology companies called Garage Technology Ventures. He was one of the individuals responsible for the success of the Macintosh computer. As a noted author and speaker, he has a major following on social media and you can find him on Facebook, Twitter, LinkedIn and Google+ to get his updates regularly. Guy Kawasaki has also written an impressive list of best-selling books including: Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and the Macintosh Way. I thoroughly enjoyed the read and for those looking to start up, I recommend The Art of the Start.
Has anyone else ready The Art of The Start? What did you think of it?